Greater Houston Area Drowning Prevention Alliance

GHADPA strives to educate their community about the dangers of drowning by providing resources and offering preventative measures in reducing the risks of drowning. They partner with local businesses to spread awareness and host an annual Water Safety Challenge event for both parents and children. This vital non-profit approached JSD to strengthen and align their branding with the serious subject matter at hand. The use of black and white imagery, a strong color palette and structured typefaces achieve this nicely.